DIGITAL MEDIA COMMUNICATIONS

BACHELOR OF SCIENCE

PROGRAM CAPSTONE GRAPHIC DESIGN & PHOTOGRAPHY (126 CREDITS)

PROGRAM CAPSTONE RECORDING ARTS OR VIDEO PRODUCTION (124 CREDITS)

PURPOSE

The major in Digital Media Communications is designed for students who seek a program that respects and develops their Christian faith while providing training in technology, communication skills, and creative abilities. The program will provide the opportunity to develop into highly versatile professionals who are able to think critically and creatively with a biblical worldview in order to serve in technical communications positions in businesses, churches, and nonprofit organizations. This program integrates new digital media technologies with foundation in traditional communications field coursework. The sophistication and complexity of these new media technologies will require graduates to possess a comprehensive understanding of electronic media, digital broadcasting, internet and social media as well as the ability to relate this knowledge in an ever-changing technological landscape. Preparation also includes hands-on experiences in a variety of real world studio, location, and live environments.

PROGRAM STUDENT LEARNING OUTCOMES

1. Students will produce effective examples of creative and strategic communication in a variety of traditional and new media forms, demonstrating
an understanding of communication theory and applications.

2. Students will research current and trending topics to analyze, evaluate, and interpret texts, media products, performances, and human interaction
with, and use of, digital media.

3. Students will demonstrate leadership skills in production environments by participating with and leading teams of peers.

4. Students will define and articulate a personal theology of service and leadership that incorporates their faith and a Christian worldview with their commitment to digital media.

5. Students will develop and produce digital media products integrating text information through writing, audio, design, photography, video, and web design using a variety of modern technologies.

6. Students will produce and publish digital media in various formats using modern communication technologies.

MAJOR REQUIREMENTS

DIG

010

Digital Media Skills Comprehensive

0

cr

BUS

200

Exploration in Business

3

cr

COM

143

Communications Theory

3

cr

COM

163

Introduction to Digital Media

3

cr

COM

293

Intercultural Communication

3

cr

COM

301

Freelancing & Self-Branding

3

cr

COM – Choose one:

3

cr

COM

332

Christ, Communication & Digital Mission

COM

403

Social Media Management

COM

413

Digital Marketing & Analytics

COM

483

Digital Media Internship

3

cr

DIG/MTN/CMS Course

3

cr

DIG

102

Digital Media Information Literacy

0

cr

DIG

203

Generative AI Applications

3

cr

DIG

243

Introduction to Photography

3

cr

DIG

263

Digital Design I

3

cr

DIG

265

Digital Design II

3

cr

DIG

272

Introduction to Web Design

3

cr

DIG

273

Web Design & Implementation

3

cr

DIG

303

Fundamentals of Video Production

3

cr

DIG

310

Media Leadership

3

cr

DIG

313

Advanced Video Production & Editing

3

cr

Electives

6

cr

DIG – Choose one:

3

cr

DIG

101

Introduction to Ethical Generative AI

DIG

321

Podcasting

DIG

344

Photojournalism

3

cr

ENG

333

Writing for the Media

3

cr

MTN

263

Digital Audio

3

cr

Capstone Group – Choose one:

Graphic Design & Photography Capstone:

DIG

441

Senior Design/Photography Seminar

3

cr

DIG

444

Senior Design/Photography Portfolio

3

cr

Recording Arts Capstone:

MTN

407

Senior Audio Seminar

1

cr

MTN

441

Senior Audio Project/Recital

3

cr

Video Production Capstone:

DIG

407

Senior Video Seminar

1

cr

DIG

432

Senior Video Portfolio

3

cr

TOTAL

74 / 76 CREDITS

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