DIGITAL MEDIA COMMUNICATIONS WITH APPLIED AI
BACHELOR OF SCIENCE
PROGRAM (126 CREDITS)
PURPOSE
The Digital Media Communications with Applied AI track prepares students to excel in dynamic communication environments by blending traditional communication practices with advanced digital strategies. Emphasizing media production, digital storytelling, and audience engagement, the program equips students for impactful roles across industries. Students will also explore the integration of emerging technologies, learning to leverage AI to enhance storytelling, data interpretation, and strategic campaigns while addressing ethical considerations. Grounded in a Christian worldview, the program fosters creativity, integrity, and adaptability, preparing graduates to lead and serve in diverse digital communication roles within businesses, ministries, and nonprofit organizations.
PROGRAM STUDENT LEARNING OUTCOMES
1. Students will produce effective examples of creative and strategic communication in a variety of traditional and new media forms, demonstrating
an understanding of communication theory and applications.
2. Students will research current and trending topics to analyze, evaluate, and interpret texts, media products, performances, and human interaction
with, and use of, digital media.
3. Students will demonstrate leadership skills in production environments by participating with and leading teams of peers.
4. Students will define and articulate a personal theology of service and leadership that incorporates their faith and a Christian worldview with their commitment to digital media.
5. Students will develop and produce digital media products integrating text information through writing, audio, design, photography, video, and web design using a variety of modern technologies.
6. Students will produce and publish digital media in various formats using modern communication technologies.
MAJOR REQUIREMENTS
DIG |
010 |
0 |
cr |
||
BUS |
200 |
3 |
cr |
||
COM |
143 |
3 |
cr |
||
COM |
163 |
3 |
cr |
||
COM |
293 |
3 |
cr |
||
COM |
301 |
3 |
cr |
||
COM – Choose one: |
3 |
cr |
|||
COM |
332 |
||||
COM |
403 |
||||
COM |
413 |
||||
COM |
483 |
3 |
cr |
||
DIG/MTN/CMS Course |
3 |
cr |
|||
DIG |
101 |
1 |
cr |
||
DIG |
102 |
0 |
cr |
||
DIG |
203 |
3 |
cr |
||
DIG |
243 |
3 |
cr |
||
DIG |
263 |
3 |
cr |
||
DIG |
265 |
3 |
cr |
||
DIG |
272 |
3 |
cr |
||
DIG |
273 |
3 |
cr |
||
DIG |
303 |
3 |
cr |
||
DIG |
310 |
3 |
cr |
||
DIG |
313 |
3 |
cr |
||
Electives |
6 |
cr |
|||
DIG – Choose one: |
3 |
cr |
|||
DIG |
101 |
||||
DIG |
321 |
||||
ENG |
333 |
3 |
cr |
||
MTN |
263 |
3 |
cr |
||
Applied AI Capstone: |
|||||
CMS |
407 |
3 |
cr |
||
CMS |
408 |
3 |
cr |
||
TOTAL |
76 CREDITS |
CORE REQUIREMENTS
BIB | 103 | 3 | cr | ||
COM | 123 | 3 | cr | ||
COM | 163 | 3 | cr | ||
ENG | 123 | 3 | cr | ||
FNA | 113 | 3 | cr | ||
US / World History Course – Choose one: | 3 | cr | |||
HIS | 213 | ||||
HIS | 223 | ||||
HIS | 233 | ||||
HIS | 243 | ||||
LIT | 3 | cr | |||
MTH | 123 | 3 | cr | ||
NWT | 113 | 3 | cr | ||
OLT | 123 | 3 | cr | ||
PHE | 1 | cr | |||
PHE | 281 | 1 | cr | ||
PHL | 113 | 3 | cr | ||
PHL | 343 | 3 | cr | ||
PSY | 223 | 3 | cr | ||
SCI |
| 3 | cr | ||
SOC | 103 | 3 | cr | ||
THE | 233 | 3 | cr | ||
TOTAL | 50 CREDITS |