DIGITAL MEDIA COMMUNICATIONS WITH APPLIED AI

BACHELOR OF SCIENCE

PROGRAM (126 CREDITS)

PURPOSE

The Digital Media Communications with Applied AI track prepares students to excel in dynamic communication environments by blending traditional communication practices with advanced digital strategies. Emphasizing media production, digital storytelling, and audience engagement, the program equips students for impactful roles across industries. Students will also explore the integration of emerging technologies, learning to leverage AI to enhance storytelling, data interpretation, and strategic campaigns while addressing ethical considerations. Grounded in a Christian worldview, the program fosters creativity, integrity, and adaptability, preparing graduates to lead and serve in diverse digital communication roles within businesses, ministries, and nonprofit organizations. 

PROGRAM STUDENT LEARNING OUTCOMES

1. Students will produce effective examples of creative and strategic communication in a variety of traditional and new media forms, demonstrating
an understanding of communication theory and applications.

2. Students will research current and trending topics to analyze, evaluate, and interpret texts, media products, performances, and human interaction
with, and use of, digital media.

3. Students will demonstrate leadership skills in production environments by participating with and leading teams of peers.

4. Students will define and articulate a personal theology of service and leadership that incorporates their faith and a Christian worldview with their commitment to digital media.

5. Students will develop and produce digital media products integrating text information through writing, audio, design, photography, video, and web design using a variety of modern technologies.

6. Students will produce and publish digital media in various formats using modern communication technologies.

MAJOR REQUIREMENTS

DIG

010

Digital Media Skills Comprehensive

0

cr

BUS

200

Exploration in Business

3

cr

COM

143

Communications Theory

3

cr

COM

163

Introduction to Digital Media

3

cr

COM

293

Intercultural Communication

3

cr

COM

301

Freelancing & Self-Branding

3

cr

COM – Choose one:

3

cr

COM

332

Christ, Communication & Digital Mission

COM

403

Social Media Management

COM

413

Digital Marketing & Analytics

COM

483

Digital Media Internship

3

cr

DIG/MTN/CMS Course

3

cr

DIG

101

Introduction to Ethical Generative AI

1

cr

DIG

102

Digital Media Information Literacy

0

cr

DIG

203

Generative AI Applications

3

cr

DIG

243

Introduction to Photography

3

cr

DIG

263

Digital Design I

3

cr

DIG

265

Digital Design II

3

cr

DIG

272

Introduction to Web Design

3

cr

DIG

273

Web Design & Implementation

3

cr

DIG

303

Fundamentals of Video Production

3

cr

DIG

310

Media Leadership

3

cr

DIG

313

Advanced Video Production & Editing

3

cr

Electives

6

cr

DIG – Choose one:

3

cr

DIG

101

Introduction to Ethical Generative AI

DIG

321

Podcasting

ENG

333

Writing for the Media

3

cr

MTN

263

Digital Audio

3

cr

Applied AI Capstone:

CMS

407

AI Seminar

3

cr

CMS

408

AI Capstone

3

cr

TOTAL

76  CREDITS

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